Laser cut sushi rolls

As if sushi wasn't cute enough already- those little squares with bright colors smushed between a blanket of rice paired with the tiny soy sauce dishes and mini saki pitchers with chop sticks. Now look! A punch of laser-cut cherry blossoms, water drops and tortoise shell carved right into the Nori. As part of an effort to boost sales following the 2011 tsunami, I&S BBDO, a japanese ad agency, created intricate laser-cut designs for their client, Umino Seaweed. The designers, conveying a classic brand heritage and positive hope for the future, created patterns that signify happiness and long-life-right into the Nori! 

*FoodBeast